Brief
Jiga Jiga Paint is the first Supply Nation-registered Indigenous brand, created to celebrate First Nations cultures.

Creative Solution
I worked directly with the brand's owners, who retained the direction and cultural authority for the brand throughout, guiding how the Jiga Jiga's symbolism should be represented. My role focused on translating that direction into the brand mark, typography and colour system.

The use of the Jiga Jiga, Willie Wagtail in the Bidjara language, honours the bird's symbolic role as a messenger in Aboriginal culture.

Text was minimised in favour of a bold colour and an intuitive set of icons, reflecting that many of the brand's customers speak English as a second language, ensuring the product range remained clear and accessible regardless of language.