That curiosity shapes how I lead, pushing past the obvious to find the idea that earns attention.

I'm also a keen hiker and traveller, the landscapes I experience on my own trips have, more than once, inspired my professional work.

I notice things most people walk past, the tone of a skirting board, the
weight of a typeface, what makes a room feel lived-in rather than styled. That eye for detail, paired with creative instinct, is what I bring to every project.