OkGo
Concept Development
Talent Sourcing
Project Management
Brief
The brief came from the business owner, who wanted a cohesive suite of short-form video showcasing a diversity of visual approaches and stories. The purpose was to engage local personalities in the Ballarat area with distinct, existing stories of their own, creating a marketing tool to help attract local government, council and tourism clients.
Creative Solution
I sourced and directed a group of individuals to participate in the OkGo project, each bringing their own story to a fast-turnaround piece of content. The finished films were shared across each participant's own channels, maximising reach by leveraging their existing following.
Examples from the series included:
Phillip Leitch, Kryal Castle
Arena Manager at Kryal Castle and a world jousting champion, the obvious choice to front an atmospheric promo video capturing the unique world of Kryal Castle. At the time, Phillip was the reigning world jousting champion, overseeing Kryal Castle's reenactments and live demonstrations — a story unique enough that leaning fully into it was the clear creative direction.
Liana Skewes, Finding Femme
Liana, a prominent style blogger, founder of the Tweed Ride, and a passionate advocate for Ballarat's hidden treasures. I met with Liana to discuss potential locations and story directions, landing on a well-known laneway in Ballarat lined with red and white umbrellas. The location informed the colours of her outfit, and the drama of the outfit in turn shaped the cinematic style of the video.