Origins
Trend Forecasting
Concept Development
Art Direction
Project Management
Design
Brief:
Haymes Paint wanted to create their most extensive style forecast in their history. As Haymes Paint's primary colour campaign for the year, the forecast positions the brand as a trend leader, supporting marketing campaigns, content, and customer engagement through insight-led, seasonal storytelling.
Creative Solution:
To tap into the rise of post-Covid nostalgia in interior design, Origins was developed, a collection of six material palettes inspired by historical design styles, reimagined for contemporary relevance. The six eras were captured across a focused three-day shoot.
Style Inspiration & Partners:
Heritage Hues Inspiration: Federation. Partner: Nexus Designs.
Strong Haven Inspiration: Brutalist. Partner: Nexus Designs.
Retro Mashup A blend of vintage influences. Partner: Josh and Matt Design.
New Narratives Inspiration: Cottage core. Partner: Adairs.
Solid Ground Inspiration: Rio Pavilion.
New Terrain Inspiration: Mediterranean.
This creative direction was then translated into a cohesive suite of campaign materials, including digital content, how-to guides, design dossiers, and product reports.
The campaign was launched with a large-scale event, inviting Haymes Paint's architectural and interior design customers featuring a live streamed panel discussion.
Social Media Partnership Posts
Origins Forecast Report
Origins Trend Report
"How to" collateral. Promoted online and in store.
Event display posters
Heritage Hues. Partner: Nexus Design. A singular colour used on walls, trims and ceiling, using sheen to create dimension.
A primarily monotone palette, with small inclusions of rich regal tones.
Strong Haven. Partner: Nexus Designs A warm take on a Brutalist palette with a focus and diversity of texture.
The high gloss reflective finish of the sideboard was juxtaposed with the fine organic texture of the walls.
New Narratives. Partner: Adairs. A fusion of bright pastels and bolder hues, New Narratives blends comfort of the past and contemporary colour.
Inspiration was drawn from Adairs unrealised, next season linen and furnishings.
Solid Ground, Created: Haymes Paint Inspired by organic materials such as terracotta and stone, a deeply earthy spectrum.
With surfaces reworked, refinished or reinvented rather than replaced, it gives a visual nod to a sustainable ethos.
Retro Mash Up. Partner: Josh and Matt Design’s Colour, and texture and pattern brought together to create an anything goes approach.
A youthful exuberant palette was created.
New Terrain. Created: Haymes Paint Comforting neutrals, sun-drenched whites, and earthy terracotta hues create a holiday‑inspired ambiance.
