Brief
Women's Health Grampians was launching the Communities of Respect and Equality (CoRE) Alliance, a partnership of organisations, businesses, clubs, and community groups united by a shared vision for safe, equal, and respectful communities across the Grampians region.

Creative Solution
Purple, white and green were chosen to reference the Women's Social and Political Union's 1908 colour palette, historically symbolising dignity, purity and hope, and now widely recognised as the colours of the international women's rights movement. The "C" in CoRE was segmented to represent diverse elements coming together, reflecting a united community. I designed the logo and printed materials to carry this identity across the Alliance's collateral.

I also directed an engagement animation and a launch video. The engagement animation focused on the positive outcomes of collective action, rather than the negative impacts of disrespect. The launch video, shown at an event for CoRE partners, used a direct-to-camera style with a stark backdrop to deliver a clear, honest and impactful message.